Real IQ principals have worked in the Internet automotive and real estate industries for over 10 years and developed deep industry knowledge as well as a wide range of business contacts. The firm provides services in several Practice Areas.
LeadMetrix™: Internet companies use this powerful platform to track all of the leads submitted by consumers and analyze results based on actual sales outcomes.
Mortgage: Internet loan requests submitted by consumers are matched against subsequent mortgages recorded for those same consumers as reflected in county public records data. Mortgage lenders can determine if consumers that were contacted by the company subsequently secured a mortgage, and if so, from what lender and on what loan terms.
Real Estate: Internet agent referrals and home valuation requests submitted by consumers are matched against subsequent real estate transactions recorded in county public records data. Internet lead generation companies and real estate brokers can objectively measure lead quality and reach informed decisions to guide their Internet marketing strategy.